Not only can marketing strategies, or promotion programs but interior design help retail stores attract shoppers. When it comes to design retail shop’s interior, all details must be focused. It may be from telling brand’s story and creating immersive shopping experience, to having the decompression zone and checkout counter. There are some ways that is used to create the mentioned details in the interior design industry.
1. Have a decompression zone
You may want to impress your clients with the best products or the most attractive promotions. Yet, the fact is you should give them some space first. That’s why your retail store should have a decompression zone. Generally, this zone consists of 0.02m (equal to 1/15 feet) of your space, depending on the total size of the store. The decompression zone aims to help clients get used to the store’s interior. Also, they will have time to acknowledge your brand. So, do not display your products here not to be missed by your shoppers.
2. Think about window display
A window display is the eyes of a retail store. It can tell your brand’s story and capture clients’ attention. In the other hand, a window display plays a role of decisive factor whether the clients will enter to the store and see more or just walk by. Thus, if you want to get more attention, always place your products at the heart of the display. For more ideas of window display, please click here.
3. Put the best offer to the right
When entering to any place, people will usually turn to the right without realizing. In retail stores, the place or the “power wall” on the right act as a high-impact impression means for the merchandise. However, don’t confuse your shoppers by displaying all your top-sellers. You can choose an attractive theme, such as a place with high-demand products or your new arrivals. You are also able to combine products with brand messages. No matter how you design or arrange your place or wall, be sure that it must maintain the clients’ interest to the store to the very end.
4. Make personal space and comfort
Beside designing a beautiful shop or selling high quality products, making personal space and comfort is also important. Nobody wants to brush another’s backside or has their backside brushed when they are enjoying their shopping time. To avoid this problem, you must ensure that your aisle, floor and display are able to give enough personal space to the shoppers. Additionally, in the case that the shop is large, you may design a waiting area with comfy seats and benches facing the merchandise. It will encourage someone who even isn’t interested in purchasing to spend more time in the shop.
5. Don’t overlook checkout counter
If the clients turn right unconsciously upon entering to the store, the ideal location for the checkout point is the front left. This design aims to guide your shoppers to circle all the way around, as well as to pursue the rest of the store. Yet, the actual location of the counter must be based on the size and layout of the store, not to ruin the interior design of the store.